What are the size limits for first-class postcards?
All postcards are not created equal, at least in the eyes of the USPS. In order to qualify for the special first-class postcard rate, a card must be rectangular in shape, at least 3.5 inches high x 5 inches long x 0.007 inches thick, and no more than 4.25 inches high x 6 inches long x 0.016 inches thick. Postcards that do not meet these regulations are treated as normal mail.
So why would you consider a different size for your postcard? For starters, a larger size stands out better in a pile of mail. It also offers added real estate for offers, images, and text about your products and services.
If you're not concerned about meeting the USPS guidelines for postcard rates, you might consider a slightly larger postcard (5 x 7, 5.5 x 8.5, or 6 x 9) to take advantage of these added benefits.
What is EDDM?
Every Door Direct Mail is a USPS service that offers a simple, cost effective way to deliver postcards to every mailbox along a chosen mail route. For most business customers postage is only $0.177 per piece. The USPS website has an online mapping tool so you can choose the zip code and carrier route that will best target your customers based upon location, age, income, or household size. You even have a choice to send your postcard to just residential addresses or to residential and business addresses along your chosen mail route.
Fidelity Press makes it easy by offering the sizes and stocks that fit into the USPS's EDDM requirements.
If you want, Fidelity Press can produce just the postcards and you can handle the rest. Want Fidelity Press to handle everything? We also offer EDDM Full Service where we handle everything from print, to paperwork, to delivery to the USPS. Just give us a call. We'll be happy to discuss your individual needs.
For more information on how EDDM works and artwork requirements, please visit https://eddm.usps.com/eddm/